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Jiayuan and Baihe, China’s most popular dating sites, had around 126 million and 85 million registered users in 2015 respectively (Tinder had about 50 million active users in 2014).

In contrast to a slew of popular dating apps in the West that are commonly associated with a casual “hook-up” dating culture, Chinese online dating services are typically used by those in search of lasting connections and relationships — although this gradually may be changing.

“China is going through the process of rapid urbanization in which the old channels of match-making no longer work for people who originally came from the countryside or small towns,” Gong Haiyan told Xinhua.

The site is typically used by young singles between 24 and 35 and is commonly viewed as a tool for seeking long-term relationships and possibly marriage.

Unlike in first-tier cities like Beijing and Shanghai, where new trends emerge and quickly permeate society, Zhou was considered an early adopter in the second-tier city Yantai in Shandong Province when she began online dating in the early 2010s.

When 30-year-old auto sales manager Zhou Yixin joined online dating at the behest of her cousin living in Beijing, she did not expect to meet her steady boyfriend of two years.

Founded in 2003, boasts over 68 million registered members and more than five million users monthly.

It has become so successful digitally that it now also organizes big off-line blind-dating events across China.

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Not only do all the blind dating events we organize attract hundreds of enthusiastic participants in every town, the local governments are also very supportive.

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